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Nando's Malaysia — Using CDP Segmentation to Drive App Adoption
QSR: Seven Lapsed Tiers From One Dormant Segment
Beauty: +37% Revenue Per Session On Slightly Fewer Visits
Florists: 40 tests in four years. +11% transactions on 3% more visitors
F&B: +6.8% Purchase Rate From Filters Built For Shoppers
Electronics: +22% Revenue Per Visitor On A Catalogue We Could Not Discount
Lifestyle: +127% Orders From A Product Page Rebuild Alone
Property: +518% Lead Conversion From Identical Paid Search Traffic
Property: 6.4x More Leads From Identical Paid Search Spend
Fashion: Grew Peak-Season Sales 2.1x With 22 Months Of Continuous CRO
Fashion: +68% Sign-ups And 35% Fewer Returns From Better Fit Guidance
Fashion: +MYR90k Incremental Revenue From Fit Clarity And Voucher Visibility
Lifestyle: +60% Second-Item Add-To-Cart From A Two-Step Pop-Up
F&B: A “MUST TRY” Badge Lifted Conversion 14%
Lifestyle: +38% Navigation Engagement From Removing One Menu Layer
Fashion: +58% Filter And Sort Usage On A Large Catalogue
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When mobile experiences are not designed with user behaviour in mind, friction increases and conversion opportunities are lost.
Improving website conversions does not always require a complete redesign. In many cases, meaningful gains come from identifying key friction points and making focused improvements that help users move through the journey more smoothly.
A/B testing is a powerful technique used to compare two versions of a webpage or marketing material to determine which one performs better in achieving a specific goal, such as increasing sales or sign-ups. The process involves...
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