Mah Sing Group · M Legasi, a freehold landed township in Semenyih, Malaysia. Convx by Z21 rebuilt the launch microsite around a single job, turning a visitor into a registered lead, then tested it against the original on the same Google Paid Search traffic.

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The Challenges

1. A beautiful page that did not sell: The microsite looked the part, yet on paid traffic barely a fraction of one percent of visitors ever registered. Almost nine in ten of the buyers who arrived did so on a phone.

2. Nothing let the buyer qualify up front: An auto-popup blocked the hero before the buyer saw the project or its price, and the price itself was a “Loan From” figure locked inside a busy promo graphic that read as an advert.

3. Four calls to action competing for one tap: A vertical Register pill fought with Call, WhatsApp and Waze floaters, so no single next step stood out.

4. The units and the form were both buried: Layouts sat behind a carousel with no price, registering meant scrolling to one form at the very bottom behind a reCAPTCHA, and scarcity and developer proof sat below the fold doing no work.

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Key Objectives

1. Anchor Price, Scarcity And Trust In The First Screen

2. Make Every Unit Comparable And Self-Qualifying

3. Bring Registration To The Buyer

4. Prove It With A Clean Like-For-Like Test

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The Solution

The clicks were never the problem. The page was quietly losing the buyers the media spend paid to bring in.

1. No redecoration. We rebuilt the page as a clone with the identical offer, then ran it side by side against the original on the same Paid Search traffic.

2. Primary metric: T2L, registration submissions divided by new users, measured weekly and cleaned of test and ghost events.

3. Fair comparison: Google Paid Search, the only channel the clone and the original share at volume.

4. Source of truth: a server-side pipeline logs every real submission once, with its source, against a defined conversion target on qualified paid traffic.

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Use Case 1: A Hero The Buyer Can Qualify Against

In place of a promotion graphic and four competing buttons, the rebuilt hero leads with the price, the scarcity and a single action, everything a buyer needs to decide whether to keep scrolling.

Call to action: The Register pill competing with Call, WhatsApp and Waze became one clear “Get Price List” that owns the next step.

Scarcity: “90% taken up” sat far down the page. A scrolling urgency bar now carries it in the first screen, where it drives action.

Price: Anchored plainly as from RM535K instead of a “Loan From” figure buried in a promo graphic, so the buyer self-qualifies in seconds.

Key info: Freehold, 4 bed 3 bath, land size and 35km to KLCC all sit in the first screen, instead of scattered across later sections.

Trust: 30+ years and 60+ projects appear in the hero, building confidence before any ask.

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Use Case 2: The Units, Priced And Open, Not Hidden Behind A Click

The units are the moment a browser becomes a buyer. The old page hid a single render behind a “Read More” to another page. The rebuild puts every home on the card, priced and specced, with the floor plan a tap away.

Availability: Every home is laid out in full, in place, instead of one unit behind a carousel and a “Read More” most buyers never reached.

Price: A from RM535K price on every card, so the buyer no longer has to call sales just to qualify.

Specs: Land size, built-up area, beds, baths and lot type all sit on the card, where they were buried or missing before.

Guidance: “New” phase tabs and a “Popular” badge point the buyer to the right choice.

Depth: Floor plan and an instalment calculator open in place, then the buyer registers right there, instead of leaving the page to contact sales.

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Use Case 3: Register In A Tap, Not A Scroll

On the old site, tapping “Register” threw the buyer to a single form at the very bottom of the page. The rebuild brings the form to the buyer, and makes it far harder to get wrong.

Where: A quick-register below the hero, a sticky bar that follows the scroll, and the drawer it opens, so registering is one tap away.

Value: The drawer opens with “You’ll receive”: layout, pricing and loan help, so the buyer knows what the click buys, where a blank “Submit” offered nothing back.

Phone: Auto-formats to the +60 Malaysian pattern and flags a wrong number before submission.

Email: Common misspellings are corrected automatically, so a lead is not lost to a bad address.

Friction: The reCAPTCHA and the long consent paragraph are gone. Short privacy microcopy and “475 sent today” build trust at the point of entry.

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The Outcome

The result was not marginal. On the traffic both sites shared, the rebuild converted paid-search visitors into leads at more than six times the original site’s rate.

Results:
+540% lead conversion on like-for-like Paid Search
6.4x the original site’s conversion rate on paid search
3 straight weeks held above the conversion target
100% of leads came through register paths that did not exist before

Where the leads actually came from, test-window submissions:
Sticky drawer (new) 73%
Quick register (new) 27%
Old bottom form 0%

On identical paid traffic, visitors also stayed longer and more engaged on the rebuild, a sign the page was holding attention rather than shedding it. Because the wins are structural rather than cosmetic, they travel: the same architecture is now being rolled out across Mah Sing’s other launches, and it has already been proven on a very different buyer.

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About the figures. Lead conversion is traffic-to-lead: registration submissions as a share of new users, compared on like-for-like Google Paid Search, the one channel the original and rebuilt sites share. Uplift is the relative increase in that rate, rebuilt versus original. Results are measured over the April to July 2026 test window and are statistically significant. Absolute traffic and lead counts are held back for client confidentiality.