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Industries
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Beauty and Cosmetics
Beauty CRO

Help shoppers find their perfect match.

Beauty brands across Asia trust Convx to turn browsers into buyers — with precision targeting, smarter PDPs, and retention flows that stick.

The
Beauty and Cosmetics
reality

Beauty brands convert 40% less than they could.

The gap between what your site earns and what it should earn is closing — for brands that invest in conversion.

  • 73% Browse on mobile, mostly in-fee
  • 1.6% Median beauty conversion rate
  • 49% Higher CR with guided shade finder
  • 68% Read reviews before a first purchase
Industry benchmarks, validated against 1,240+ Convx experiments.
Where revenue leaks

Where beauty shoppers drop off.

  • Shade & skin-type uncertainty

    Without guidance, shoppers fear the wrong pick and leave to "think about it".

  • Routine & bundle confusion

    Too many SKUs and no clear routine path turns interest into overwhelm.

  • Heavy, slow visual PDPs

    Beautiful imagery that loads slowly is the fastest way to lose a mobile buyer.

  • Weak UGC & review proof

    Beauty is bought on trust; thin social proof leaves the decision unsupported.

How we help beauty brands

The capabilities that move the needle.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • CDP & Retention

    Centralise customer data to deliver 1:1 experiences that lift repeat rate and lifetime value.

  • Technical Implementation

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

What we test in
Beauty and Cosmetics

The experiments that remove shade anxiety and lift conviction.

Decision confidence

Guided shade & skin finder

Quiz-to-PDP flows that reduce the "wrong pick" fear that kills the add-to-cart.

Conversion rate

35–55%

Social proof

Before/after UGC placement

Real-result imagery positioned at the right scroll depth to convert browsers.

Click-through rate

28–45%

Basket value

Routine & bundle builder

Product pairing with a routine rationale to lift average order value.

Avg. order value

22–38%

Mobile PDP

Speed & above-fold layout

Faster media, leaner above-fold, and thumb-friendly layout on mobile.

Conversion rate

20–40%

Your next bestseller is already in your catalogue.

We'll find the friction preventing shoppers from discovering it — and fix it.