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Industries
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Health and Supplements
Health & Supplements CRO

Build trust, then subscriptions.

Health and supplement brands across Asia trust Convx to convert cautious first-time buyers into loyal subscribers.

The
Health and Supplements
reality

Most supplement brands are leaving 30–40% of revenue on the table.

Health shoppers are cautious. They read everything. The brands that earn their trust win the subscription and the LTV.

  • 32% Of revenue should come from repeat orders
  • Cheaper to retain than to acquire
  • 64% Check reviews before they buy
  • 2.1% Median health & supplements CR
Industry benchmarks, validated against 1,240+ Convx experiments.
Where revenue leaks

Where supplement shoppers lose trust.

  • Thin trust & compliance signals

    Unclear sourcing, testing, and certification leave health-conscious buyers hesitant at the worst moment.

  • No subscribe-and-save path

    Without an easy recurring option, you re-acquire customers you already won.

  • Claims that confuse, not convince

    Dense ingredient and benefit copy buries the one reason a shopper would buy.

  • Generic post-purchase flows

    A slow, one-size onboarding misses the window to turn a trial into a habit.

How we help health and supplement brands

The capabilities that move the needle.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • CDP & Retention

    Centralise customer data to deliver 1:1 experiences that lift repeat rate and lifetime value.

  • Technical Implementation

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

What we test in
Health and Supplements

The experiments that build trust and repeat purchase.

Trust signals

Certification & sourcing badges

Third-party testing claims, certification logos, and ingredient sourcing near the add-to-cart.

Conversion rate

22–35%

Subscription

Subscribe & save framing

Making recurring purchase the obvious default — framing the saving, not the commitment.

Subscribe opt-in

28–45%

Social proof

Review & UGC cluster

Grouping reviews, star ratings, and customer photos at the highest-intent scroll position.

Click-through rate

40–80%

Retention

Post-purchase onboarding

Habit-forming sequences after the first order to lift repeat rate and LTV.

Repeat purchase rate

30–50%

Build the trust that turns first orders into subscriptions.

We'll identify the trust gaps and conversion leaks slowing your first-purchase rate — and your LTV.