Data & Analytics

You have data. Most of it isn't working for you.

We audit, connect, and activate your measurement stack — GA4 to Shopify to ad platforms — so your team has one source of truth, not six dashboards.

Book a data audit See what we fix

Tracking health check

GA4 purchase event Fixed ✓

Meta CAPI connection Fixed ✓

Shopify revenue match −24% gap

Cross-platform dashboard Live ✓

Data confidence score

94%

Trusted by Startups, Scale ups, and Brands

The real problem

You're not data-poor. You're insight-poor.

Most growth teams are drowning in numbers — GA4, Shopify, Meta, TikTok, Klaviyo — but none of it agrees. Decisions get made on gut feel because nobody trusts the reports.

Data & Analytics is for teams who need measurement they can act on. We fix the tracking, unify the platforms, and build the dashboards your team will actually use.

Your platforms right now

GA4 revenue

RM 128,420 ⚠ conflict

Shopify revenue

RM 94,312 ⚠ conflict

Meta conversions

847 ⚠ conflict

Klaviyo orders

612 ⚠ conflict

No single source of truth — decisions get made on gut feel.

What we do

From broken tracking to a measurement stack you can trust.

Six capabilities that give your team clean, actionable data across every platform.

GA4 audit & rescue
We find every broken event, missing conversion, and misconfigured goal — then fix them so your data reflects what's actually happening.
GTM implementation
Enhanced ecommerce, custom triggers, and clean tag architecture. Built to last and handed over with full documentation.
Cross-platform integration
Shopify, Meta, Google Ads, Klaviyo, TikTok — unified into one coherent view so you stop reconciling exports.
Custom dashboards
Looker Studio reports built around your KPIs, not a template someone else designed for a business unlike yours.
Multi-touch attribution
Understand which channels actually drove the sale — not just the last click. Built for multi-channel DTC operations.
Data activation
Segment-level insights, KPI alerts, and CRO-ready behavioural reporting that surfaces what to act on next.

Integrations

We integrate across your entire tech stack.

From media to commerce to CRM — we stitch the right data together so your reports actually reflect what's happening.

Marketing & Ads
Meta
TikTok Ads
Google Ads
CPAS / Shopee
Analytics & Tracking
GA4
BigQuery
GTM
Mixpanel
Commerce & Product
Shopify
Magento
WooCommerce
WordPress
Data PipeCRM & Messagingline
Klaviyo
Dotdigital
Mailchimp
Salesforce CDP
Data Pipeline
Google Sheets
Snowflake
REST APIs
+ Custom integrations
‍+ Custom integrations

Integrations

We Integrate Across Your Entire Tech Stack

From media to commerce to CRM — we stitch the right data together so your reports actually reflect what's happening.

Marketing &Ads

One engagement, built around your stack.

Analytics Audit & Setup

Project or retainer

Book an audit

Best for

Teams where tracking is broken, incomplete, or fragmented across platforms. Also for brands scaling into new channels who need their measurement to keep up.

You'll get

Full tracking audit & fix
GTM rebuild & documentation
Unified dashboard (Looker Studio)
Attribution model & handover

Timeline

4–6 weeks

Outcome

One source of truth

Proven in market

Data that shows up in the numbers.

Keychron

"Their standout reports — clear, insightful, and actionable — offered deep performance insights, refining our strategy. Since teaming up with Convx, we've seen notable increases in data."

Paul Tan, Marketing Manager

Analytics & Data client

+6M

Additional revenue

+50%

Conversion rate uplift (Clarks)

Is this for you?

Data & Analytics is built for teams that…

Track spend but can't prove what converted
Ad reports and sales figures never reconcile — so budget decisions are guesses.
Migrated to GA4 and lost half the data
The migration happened. The tracking didn't survive it.
Toggle between platforms to build one report
Six sources, manual exports, hours wasted every week.
Make decisions based on incomplete data
Gut feel is filling the gaps where measurement should be.
Scaling into new channels
Growth is outpacing the measurement stack that was fine when you were smaller.

How we think about data

Measurement in service of decisions.

Business goals first
We align every data point to a commercial outcome. If it doesn't help you make a decision, it doesn't go in the dashboard.
Platform-native
We work inside your stack — GA4, Shopify, GTM — not around it. No new tools unless they genuinely pay back.
Conversion native
Every insight ties back to growth, conversion, or retention. Not vanity metrics that look good in a slide.
Your team owns it
Every build comes with documentation and a handover so you're not dependent on us to read your own data.

Good to know

You have data. Most of it isn't working for you.

Trusted by Startups, Scale ups, and Brands

You're not data-poor. You're insight-poor.

From broken tracking to a measurement stack you can trust.

GA4 audit & rescue

GTM implementation

Cross-platform integration

Custom dashboards

Multi-touch attribution

Data activation

We integrate across your entire tech stack.

Marketing & Ads

Analytics & Tracking

Commerce & Product

Data PipeCRM & Messagingline

Data Pipeline

We Integrate Across Your Entire Tech Stack

One engagement, built around your stack.

Analytics Audit & Setup

Data that shows up in the numbers.

Data & Analytics is built for teams that…

Measurement in service of decisions.

Business goals first

Platform-native

Conversion native

Your team owns it

Common questions.

Stop flying blind.