CDP & Retention

Your customers are worth more than one purchase.

We centralise your customer data, build the segments that matter, and deploy the journeys that turn one-time buyers into repeat revenue — primarily on Klaviyo.

Book a retention review See our results

Experiment result

Product page — hero layout test

Control

2.1%

Variant B

Winner

3.4%

Conversion rate uplift

+62%

Trusted by Startups, Scale ups, and Brands

The real problem

Most brands acquire well. Almost none retain well.

The economics are clear: acquiring a new customer costs 5–7× more than retaining an existing one. Yet most brands have sophisticated ad programmes and a weekly newsletter.

CDP & Retention is for teams who want to build a real retention engine. We connect the data, build the segments, and deploy the flows that lift LTV — measured in repeat purchase rate, not open rate.

Where traffic drops

Landing

100%

Product

72%

Add to cart

28%

Checkout

16%

Purchase

1.8%

Median e-commerce funnel. CRO operates in the gap between 100% and 1.8%.

What we do

From scattered data to a retention engine that compounds.

Six capabilities that unify your customer data and put it to work across every touchpoint.

Data unification
Connect Shopify, your ad platforms, and your email tool so every customer profile is complete, current, and usable.
Segmentation & audiences
RFM segments, behavioural cohorts, and predictive lists your team can act on across email, paid, and on-site.
Automated journey design
Welcome, abandon, post-purchase, win-back — flows built to convert, not just send. Primary platform: Klaviyo.
Personalisation at scale
Dynamic content, product recommendations, and messaging that reflects where each customer actually is in their journey.
LTV & retention reporting
Repeat purchase rate, cohort revenue, churn risk — the metrics that show whether retention is actually working.
Platform governance
Deliverability, list hygiene, suppression logic, and compliance built in so your sending reputation stays clean.

How we work together

A retention programme that runs continuously.

Retention Programme

Ongoing retainer

Book a review

Best for

Brands with an active customer base and an email platform (Klaviyo preferred) who want to move from broadcast campaigns to a structured, data-driven retention engine.

You'll get

Data audit & unification
Segment build & activation
Core flow deployment
Monthly performance reporting

Timeline

Ongoing

Outcome

LTV growth

Proven in market

Retention that shows up in revenue.

SaturdayClub

"As we continue to grow across APAC, it's been important to have a partner who really understands how to optimise the customer journey and move quickly. What I appreciate most is how practical and data-driven the team is."

Ying Tze Her, COO

Full Funnel CRO client

+33.9%

Conversion rate uplift

+22.6%

Page views per session

Is this for you?

CDP & Retention is built for brands that…

Have high acquisition but low repeat purchase
You're good at getting customers. You're not yet good at keeping them.
Send the same email to everyone
No segmentation means irrelevant messages, declining engagement, and list health that degrades over time.
Have Klaviyo but use 20% of it
The platform is live. The flows are basic. The LTV potential is sitting untouched.
Can't see customer lifetime value by cohort
You know total revenue. You don't know which customers are actually worth acquiring.
Need retention to fund acquisition
The unit economics only work if the second and third purchase happen at the right margin.

How we run retention

Revenue-first. Always on. Klaviyo-native.

Klaviyo-native
Klaviyo is our primary platform. We build flows, segments, and integrations that use its full capability — not just the defaults.
Revenue, not vanity
We optimise for repeat purchase rate and LTV — not open rate. Engagement metrics follow; revenue metrics lead.
Data-first
Every flow, segment, and campaign decision starts with what the data says about customer behaviour. No assumption-driven briefs.
Always on
Retention compounds. The programme runs continuously — monitoring, testing, and improving — not set-and-forget.

Good to know

Your customers are worth more than one purchase.

Trusted by Startups, Scale ups, and Brands

Most brands acquire well. Almost none retain well.

From scattered data to a retention engine that compounds.

Data unification

Segmentation & audiences

Automated journey design

Personalisation at scale

LTV & retention reporting

Platform governance

A retention programme that runs continuously.

Retention Programme

Retention that shows up in revenue.

CDP & Retention is built for brands that…

Revenue-first. Always on. Klaviyo-native.

Klaviyo-native

Revenue, not vanity

Data-first

Always on

Common questions.

Your best customers haven't bought from you yet. They already have.