When you're running the machine, you can't audit the machine. We bring the outside view — a full-business diagnostic that finds the structural gaps your team is too close to see.




























When you're inside the business, the blind spots become invisible. Pricing gaps, org silos, and a tech stack quietly capping your scale don't appear on any channel dashboard.
Offer architecture built for volume, not lifetime value. The margin gap is structural — and invisible from the inside.
Marketing, ops, and finance optimising in separate directions, with no unified commercial picture at the top.
A stack built for the business three years ago, quietly blocking the experiments that would grow it today.
We understand your commercial goals, constraints, and what success looks like.
We understand your commercial goals, constraints, and what success looks like.
We understand your commercial goals, constraints, and what success looks like.
We understand your commercial goals, constraints, and what success looks like.
We understand your commercial goals, constraints, and what success looks like.
Six pillars of advisory and strategy that surface what channel-level reporting misses.
A deep read of unit economics, margin health, and commercial objectives so the growth plan is profitable — not just busy.
We map the full journey from first touch to retention, naming every friction point and leakage area along the way.
How products are bundled, priced, and presented — tuned to lift average order value and customer lifetime worth.
Where you actually stand. We analyse competitors and category leaders to find your defensible advantage.
Are your tools accelerators or anchors? We recommend the leanest stack for your specific scale and goals.
The roadmap: a prioritised list of high-impact moves, ranked by commercial potential and ease of implementation.
Enterprise leadership teams navigating stagnant growth, planning a major strategic pivot, or preparing for a capital raise or M&A.
“We needed to align with a global digital-commerce vision while staying nimble for local markets. Convx was pivotal — the audit reframed our roadmap, and the engagement and quality of work stood out at every step.”

Growth has slowed despite healthy spend. The constraint is structural, not tactical.
Sales volumes are strong, yet the commercial model isn't converting to real profit.
M&A, a capital raise, or a strategic pivot requires an independent commercial view first.
Multi-market and multi-channel complexity means no single internal team holds the full picture.
You want a credible, third-party assessment — not a recommendation from someone inside the org.
Every gap found, evidenced, and ranked by impact.
The financial upside of each recommendation, modelled.
Prioritised moves, sequenced by payback and effort.
Board-ready slides summarising the case for change.
CRO is a subset of what Growth Advisory finds. A CRO audit looks at on-site experience and conversion funnels. Growth Advisory reads the full commercial system — unit economics, offer architecture, pricing strategy, org structure, and tech stack — and surfaces leakage that a channel-level lens will never find. It's enterprise-level, cross-functional, and anchored to P&L.
For maximum impact we need the Founder/CEO, Head of Marketing, and a stakeholder from Operations or Finance for the initial briefing and final strategy session.
A standard Strategic Business Audit runs 4–6 weeks from kick-off to final delivery of the roadmap and commercial model.
Read-only access to your analytics (GA4), your primary commerce platform (Shopify, Magento, etc.), and high-level commercial P&L for margin analysis.
Growth Advisory is primarily diagnostic and strategic. On completion we can scope separate implementation through our CRO and engineering teams.
We'll review your commercial model and tell you where the structural gaps are. One conversation, no obligation.