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Industries
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Gifting and F&B
Gifting & F&B CRO

Make every occasion effortless.

Gifting and F&B brands across Asia trust Convx to convert high-intent occasion shoppers into buyers — every time.

The
Gifting and F&B
reality

Most gifting brands convert under 2% despite high-intent traffic.

Occasion shoppers arrive with intent. The brands that convert them make the decision easy — not overwhelming.

  • 2.0% Median gifting conversion rate
  • 60% Of orders cluster around occasions
  • 47% Abandon over delivery uncertainty
  • 35% AOV lift with bundles & add-ons
Industry benchmarks, validated against 1,240+ Convx experiments.
Where revenue leaks

Where gifting shoppers drop off.

  • Choice overload

    Too many options with no curation turns a quick gift into a stalled decision.

  • Delivery-date doubt

    If buyers can't trust it arrives in time, the time-boxed purchase evaporates.

  • No gifting extras

    Missing cards, wrap, and messages leave easy basket value — and delight — on the table.

  • Weak occasion merchandising

    Generic merchandising misses the spike when occasion-driven demand peaks.

How we help gifting and F&B brands

The capabilities that move the needle.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • CDP & Retention

    Centralise customer data to deliver 1:1 experiences that lift repeat rate and lifetime value.

  • Technical Implementation

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

What we test in
Gifting and F&B

The experiments that capture the occasion before it passes.

Choice clarity

Curated bundle builder

Reducing gift-buyer paralysis with curated sets and occasion-led navigation.

Conversion rate

28–45%

Delivery trust

Delivery date confidence

A clear, trustworthy delivery promise that removes the "will it arrive in time?" doubt.

Conversion rate

32–50%

Occasion

Event-led product surfacing

Getting the right gift in front of the buyer at the right seasonal moment.

Conversion rate

35–55%

Basket value

Gift add-ons at checkout

Cards, wrapping, and personalisation attached at checkout to lift AOV and delight.

Avg. order value

18–30%

Make your store the one they come back to for every occasion.

We'll find what's stopping gifting shoppers from converting — and build the fix.