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Industries
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Fashion and Clothing
Fashion CRO

Fewer returns. More repeat wardrobes.

Fashion brands across Asia trust Convx to reduce return rates, improve fit confidence, and turn one-time buyers into loyal customers.

The
Fashion and Clothing
reality

Returns and fit doubts cost fashion brands 30% of revenue.

The stores winning in fashion aren't spending more on ads — they're converting the traffic they already have.

  • 30% Of fashion orders are returned
  • 70% Of returns are size or fit
  • 1.9% Median fashion conversion rate
  • 78% Of sessions start on mobile
Industry benchmarks, validated against 1,240+ Convx experiments.
Where revenue leaks

Where fashion revenue disappears.

  • Guesswork on size & fit

    Without a confident fit answer, shoppers either bounce or buy two sizes and return one.

  • Sparse, context-free imagery

    No on-model or detail shots leaves buyers unsure of drape, scale, and quality.

  • Slow, cluttered category pages

    Weak filtering and slow grids bury the item a shopper actually wants.

  • No styling or cross-sell

    One item per order, every time, caps the basket and the relationship.

How we help fashion brands

The capabilities that move the needle.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • CDP & Retention

    Centralise customer data to deliver 1:1 experiences that lift repeat rate and lifetime value.

  • Technical Implementation

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

  • Commercial audit report

    We analyse behaviour, find the friction, and run experiments to statistical significance on the pages that matter most.

What we test in
Fashion and Clothing

The experiments that sell the right size first time.

Fit confidence

Size guidance & fit finder

Reducing the "will it fit?" anxiety that drives abandonment and returns.

Conversion rate

30–50%

Product imagery

On-model & detail photography

Context-rich imagery and zoom detail that builds quality confidence.

Conversion rate

22–38%

Discovery

Category filter & grid layout

Smarter filtering and grid density to reduce 'can't find it' drop-off.

Conversion rate

28–45%

Basket value

Outfit & cross-sell builder

Related item and complete-the-look cross-sell post-add-to-cart.

vg. order value

18–30%

Stop losing buyers to guesswork.

Let's build the fit confidence that turns browsers into buyers — and keeps them coming back.