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Boosted Sign-Ups And Fit Confidence For Higher Conversion
Singapore
Conversion Rate Optimization
Fashion
Shopify Plus
Klaviyo
Custom Theme Enhancements
1. High returning customer base, but member sign-up growth is not keeping pace: New customer acquisition is growing slow, regardless strong repeat-purchase behavior.
2. High item return rate due to sizing complexity with multiple colors and variants: Vague sizing guide as products often use different models per variant. Traditional size recommendation tools are not practical with frequent product launches.
3. Users lack visibility on ongoing discount or thresholds, reducing AOV: No in-cart reinforcement or progress indicator, making it hard to understand potential savings.
4. Lack of low-stock urgency cues leads to checkout drop-offs: Users often lose items with limited inventory during checkout without early warnings.
1. Boost Member Acquisition & Activation
2. Improve Fit Confidence & Reduce Returns
3. Increase Average Order Value (AOV) Through Transparency
4. Increase Checkout Intent
1. Reward sign-ups with early-access sale experiences.
2. Provide dynamic, variant-level sizing guidance.
3. Show discounts and cart incentives with clear progress cues.
4. Low-stock alert to prevent loss of items and improve checkout completion.
Acquisition growth relied heavily on organic sign-ups due to a lack of compelling incentives for users to register. To address this, we introduced a locked sale collection page that requires users to log in or sign up to access exclusive deals, creating a clear value exchange and motivating higher sign-up intent.
Results:
+68% sign-up rates within 24 hours
Because each color/variant uses different models, the PDP previously showed only one static model size, which led to incorrect sizing assumptions and contributed to higher returns. To solve this, we built a dynamic model size display that automatically updates whenever a shopper selects a different variant or color, ensuring sizing context stays accurate throughout the purchase journey.
Results:
-35% Return Rates
Higher fit confidence → fewer returns → higher conversions.
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We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:
Bringing the CRO team on board has been a great move for us. As we continue to grow across APAC, it’s been important to have a partner who really understands how to optimize the customer journey and move quickly. What I appreciate most is how practical and data-driven the team is. They don’t just throw ideas around. Everything is tested, measured, and focused on what actually moves the needle. It’s been a very smooth partnership so far, and we’re excited to keep building on the momentum together.
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